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PROMOTIONAL SIGNAGE
[2025]
Subcategories:none
While working at FitRec, I had the opportunity to design two marketing campaigns and the subsequent promotional signage for that period. The campaigns were designed to have distinctly different looks while still adhering to the brand guidelines. Everything is designed with the FitRec color palette, and all typography is typeset in Whitney. This signage was displayed on two large digital screens in the building: horizontal in the lobby and vertical in the shop. Two versions of each sign were created to accommodate these different needs. Below is a selection of this signage. Photography credit: Adam Glanzman.
2024–2025 Campaign
2023–2024 Campaign